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Dealer Letter from Nissan CEO, Makoto Uchida Regarding Partnership with Honda

December 25, 2024 by Greg

Dear Dealer Partner:

On behalf of the entire leadership team, thank you for your ongoing support to
Nissan during these challenging times for the company and the industry.
I am reaching out to inform you that today, Nissan is signing a Memorandum of
Understanding (MOU) with our partner, Honda, to initiate discussions about
integrating our two businesses under a holding company structure. By
combining our management resources, including human resources and
technologies, both companies will be much better able to meet the coming
challenges and continue to deliver competitive and much needed products and
technologies to our customers around the world.

Both Nissan and Honda see various possibilities for synergies that can result
from the integration, from those on the business side such as more efficient
investments, increased financial results and improved corporate value, to those
on the brand and sales side, such as enhanced brand power and market
coverage.

For a company such as Nissan with more than 90 years of history, taking such a
bold step required serious consideration. While both companies recognize the
gravity, it also presents an exciting opportunity to step forward into the
changing industry with combined strengths that are greater than the sum of
their parts. The companies plan to continue coexisting and developing the
brands held by Honda and Nissan equally.

Between now and August 2026, when the new company listing is planned, at
Nissan we will be working diligently to implement our turnaround actions. As we
announced in early November, the turnaround actions are aimed to create a
lean and resilient business structure that can adapt to any changes in the
business environment with flexibility and agility. In the short and mid-term, we
have three areas of prime focus: reinforcing our products, stabilizing and
rightsizing our business, and ensuring growth. Importantly, we recognize the
actions designed to increase product competitiveness, the core of our business,
are highly important to drive business for our valued dealers and bring Nissan
back on the growth track.

We thank you again for your continued support in driving our business forward.
We understand that in the coming months you will perhaps have questions and
topics to discuss with us, and I fully encourage you to do so.

Please know that we value you as important business partner as we work to
ensure the successful implementation of our turnaround and our discussions
toward a transition into a deepened partnership with Honda.

In closing, allow me to wish you and your employees the very best for the
festive season and for a prosperous New Year.

Sincerely,
Makoto Uchida
President and CEO
Nissan Motor Co., Ltd.

Filed Under: Nissan articles

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