The Reputation of a Car Salesperson …..What It Should Be! I know, I know, ‘Professional Car Salesperson’—it’s an oxymoron! Well, here in the 21st century maybe not—at least Allison Cohen doesn’t think so, and she’s worked hard to overcome that stigma that hangs over the head of anyone who ventures to admit “I sell cars.” […]
Negotiating for a new vehicle
Dealerships, Invoice Pricing, Profitability, and Negotiating First, let’s all understand that car dealerships are “for profit” businesses. They don’t exist simply to benefit us. The do provide that service, but at a price. They exist to make money. That’s OK as they should make money. They need to stay in business, pay their employees, […]
New Car Sales – How Greed Overtakes Sound Business Judgment
How Greed Overtakes Sound Business Judgment Automobile dealers invest literally millions of dollars every year on their facilities and in their employees to establish and maintain high customer satisfaction scores and to create owner loyalty. These are indeed dollars well spent and contribute greatly to insure that the dealership continues to perpetuate itself in the […]