Freebee’s are almost never Free! Dealerships and salesman love “throwing in free stuff” during the negotiation process.What does this really do to the overall sale or savings to the consumer?It changes the perspective of value for the buyer more significantly than it changes the profit level for the seller. The markup on most new […]
Negotiating for a new vehicle
Dealerships, Invoice Pricing, Profitability, and Negotiating First, let’s all understand that car dealerships are “for profit” businesses. They don’t exist simply to benefit us. The do provide that service, but at a price. They exist to make money. That’s OK as they should make money. They need to stay in business, pay their employees, […]