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TrueDelta Nissan and Infiniti Reliability Results are in…

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Nissans, Infinitis generally fare well in the latest results of TrueDelta’s Vehicle Reliability Survey Thanks to NICOClub’s help, TrueDelta is able to provide excellent coverage of Infiniti and Nissan models. So, when Greg (AZhitman) asked if I could write an article for the site, I instantly agreed. TrueDelta promptly updates these results four times a […]

Car Buying, what to expect and what to do

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  Shopping for a new car, whether it’s a pre-owned vehicle or a “dealer fresh” new model, can be challenging on many levels. Not only do you have to wade through a large number of personal choices concerning vehicle make and model or color and options, you have to deal with the decision of which […]

Changing the Way We Buy a New Car

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Article Series

FINALLY, A REAL CHANGE TO BUYING A NEW CAR! It had to happen…you should have known that someone would figure it out…, but why did it take almost 60 years to do it? We’re talking about the ridiculous process you have to go through to buy a new car! It has remained basically unchanged since […]

The Advantages of Car Leasing Rather Than Owning

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The Advantages of Leasing Rather Than Owning Would you purchase a home or invest in a stock knowing full well that in two years it could be worth only 50% of your original investment. The answer is obvious, of course. However, that is what happens when you purchase an automobile or truck. Most people continue […]

New Car Sales – How Greed Overtakes Sound Business Judgment

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How Greed Overtakes Sound Business Judgment Automobile dealers invest literally millions of dollars every year on their facilities and in their employees to establish and maintain high customer satisfaction scores and to create owner loyalty. These are indeed dollars well spent and contribute greatly to insure that the dealership continues to perpetuate itself in the […]

The Reputation of a Car Salesperson

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The Reputation of a Car Salesperson …..What It Should Be! I know, I know, ‘Professional Car Salesperson’—it’s an oxymoron! Well, here in the 21st century maybe not—at least Allison Cohen doesn’t think so, and she’s worked hard to overcome that stigma that hangs over the head of anyone who ventures to admit “I sell cars.” […]

Buy a Car or Get a Root Canal?

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Buy a Car or Get a Root Canal? What a question you say? Not really! I have been in the automobile business for over 30 years and my brother-in-law is a dentist. Even though both of us know that both are painless, most of the time, there are dealers and dentists that can turn a […]

Danny’s Corner: Main Page

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Article Series

‘Street Talk’ with Danny Mayer Danny Mayer has worked in the automobile industry for over 25 years in virtually every executive, sales and administrative position. He gained a reputation for being able to very quickly uncover ways in which dealerships can increase profits, operating more efficiently and sell more cars. He did this with 2 […]

Dealership Incentives, are free add-ons really free?

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       Freebee’s are almost never Free! Dealerships and salesman love “throwing in free stuff” during the negotiation process.What does this really do to the overall sale or savings to the consumer?It changes the perspective of value for the buyer more significantly than it changes the profit level for the seller. The markup on most new […]